{"id":3049,"date":"2026-06-19T14:52:24","date_gmt":"2026-06-19T12:52:24","guid":{"rendered":"https:\/\/www.elisadesimone.com\/?page_id=3049"},"modified":"2026-08-25T11:46:26","modified_gmt":"2026-08-25T09:46:26","slug":"projects-and-transformations","status":"publish","type":"page","link":"https:\/\/www.elisadesimone.com\/en\/progetti-e-trasformazioni\/","title":{"rendered":"Projects and transformations"},"content":{"rendered":"
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Projects and transformations<\/p>\n\n\n\n

The value of my work takes shape in the change I bring about.<\/h1>\n\n\n\n

Case studies, projects, and change paths developed through strategic communication, awareness, and a systemic understanding of dynamics.<\/p>\n\n\n\n

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Let's talk about your project<\/a><\/div>\n\n\n\n
Discover my method<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201c"My talent is seeing dynamics for what they are. My job is to make them transformable."\u201d<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n
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Selected case studies<\/p>\n\n\n\n

The value of my work, in the results.<\/h2>\n\n\n\n
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\"Communication<\/figure>\n\n\n\n
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Marketing, SEO and content strategy<\/p>\n\n\n\n

50yet: Building the positioning and communications system of a new platform<\/h3>\n\n\n\n

For Aerre Partners' 50yet project, I developed an integrated marketing strategy for three different audiences, defining a strategic positioning.<\/p>\n\n\n\n

The result: a comprehensive strategic foundation for presenting the platform, making its value clear, and supporting communication with content and measurement criteria.<\/p>\n\n\n\n

Read the case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"catwalk,<\/figure>\n\n\n\n
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Social media, editorial plan and advertising<\/p>\n\n\n\n

Aerre Partners: Communicating the Evolution of a Fashion & Luxury Goods Company<\/h3>\n\n\n\n

Between 2021 and 2022, I oversaw the editorial plan and digital presence of Aerre Partners, during a phase of expansion and reorganization of the offering.<\/p>\n\n\n\n

The result: communication consistent with the positioning of a company specializing in talent search for the most influential companies in fashion and luxury.<\/p>\n\n\n\n

Read the case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Website<\/figure>\n\n\n\n
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Email marketing and campaigns<\/p>\n\n\n\n

Supporting an international brand during times of maximum commercial intensity<\/h3>\n\n\n\n

For Ravensburger, copywriting, creative content architecture, and newsletters for Black Friday and Christmas campaigns.<\/p>\n\n\n\n

Result: effective communications, perfectly aligned with the brand and developed quickly during the peak period.<\/p>\n\n\n\n

Read the case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Team<\/figure>\n\n\n\n
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Leadership and processes<\/p>\n\n\n\n

From a scattered group to a path guided by leadership, boundaries and responsibility<\/h3>\n\n\n\n

A strategic support intervention to identify the real cause of the blockage: the lack of leadership, selection criteria, and a shared direction. <\/p>\n\n\n\n

The result: responsible leadership, more goal-oriented teams, higher quality interactions, and a finally sustainable work process.<\/p>\n\n\n\n

Read the case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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Marketing, social media and landing pages<\/p>\n\n\n\n

Alcova 2024: Communicating Villa Bagatti During Milan Design Week<\/h3>\n\n\n\n

I curated the landing page and social media communications for Villa Bagatti Valsecchi during Alcova 2024, producing content and interactions during Design Week.<\/p>\n\n\n\n

The result: an operational digital presence for an international week that attracted over 90,000 visitors to Alcova 2024.<\/p>\n\n\n\n

Read the case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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Social media, PR and cultural communication<\/p>\n\n\n\n

ExpoArteItaliana 2015: Building a Digital Presence for a National Cultural Event<\/h3>\n\n\n\n

For Vittorio Sgarbi's ExpoArteItaliana, on the occasion of EXPO2015 at Villa Bagatti Valsecchi, I managed the event's social media profiles and was part of the local press office.<\/p>\n\n\n\n

The result: coordinated communication for an exhibition visited by over 16,000 people, with a Facebook page that reached over 6,170 \u201clikes\u201d in 2015.<\/p>\n\n\n\n

Read the case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Professional<\/figure>\n\n\n\n
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Optimization and management<\/p>\n\n\n\n

From slow and fragmented operational flows to a more efficient and scalable working system<\/h3>\n\n\n\n

A strategic intervention to improve internal communications, information gathering, and project management.<\/p>\n\n\n\n

Result: reduced operational times, greater team autonomy, improved customer experience, sustainable growth of the customer portfolio.<\/p>\n\n\n\n

Read the case study \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Why work with me<\/p>\n\n\n\n

Direct, profound, concrete.<\/h2>\n\n\n\n

My goal is not to create dependence on external services, but to help you become more autonomous, clear-headed, and aware.<\/p>\n<\/div>\n\n\n\n

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11+ years<\/h3>\n\n\n\n

Since 2014, experience in communications, marketing, branding and corporate contexts.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Integrated method<\/h3>\n\n\n\n

Strategy, consumer psychology, facilitation, and systemic reading.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Orientation towards autonomy<\/h3>\n\n\n\n

Clear, concrete paths, without turning work into something infinite.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Accelerated interventions<\/h3>\n\n\n\n

I get to the point, name what isn't working, and build practical steps.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Method<\/p>\n\n\n\n

From symptom to cause, from cause to transformation.<\/h2>\n\n\n\n
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1<\/p>\n\n\n\n

Observe<\/h3>\n\n\n\n

I read the dynamics, language, resistances, and blind spots of the context.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2<\/p>\n\n\n\n

Individuate<\/h3>\n\n\n\n

I bring to light the root causes that generate blockages or dispersion.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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3<\/p>\n\n\n\n

Define<\/h3>\n\n\n\n

I build a clear, sustainable direction that is consistent with identity and objectives.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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4<\/p>\n\n\n\n

Accelerate<\/h3>\n\n\n\n

I transform awareness and strategy into concrete and verifiable actions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Areas of intervention<\/p>\n\n\n\n

What can I help you do to make it easier, more consistent, and more authentic?.<\/h2>\n\n\n\n
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01<\/p>\n\n\n\n

Strategic communication<\/p>\n<\/div>\n<\/div>\n\n\n\n

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02<\/p>\n\n\n\n

Branding and storytelling<\/p>\n<\/div>\n<\/div>\n\n\n\n

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03<\/p>\n\n\n\n

WordPress websites<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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04<\/p>\n\n\n\n

Copywriting<\/p>\n<\/div>\n<\/div>\n\n\n\n

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05<\/p>\n\n\n\n

Newsletter<\/p>\n<\/div>\n<\/div>\n\n\n\n

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06<\/p>\n\n\n\n

Leadership and communication<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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07<\/p>\n\n\n\n

Organizational well-being<\/p>\n<\/div>\n<\/div>\n\n\n\n

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08<\/p>\n\n\n\n

Team and company culture<\/p>\n<\/div>\n<\/div>\n\n\n\n

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09<\/p>\n\n\n\n

Awareness and mentoring<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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change takes shape<\/p>\n\n\n\n

Tools and materials born from my experience.<\/h2>\n\n\n\n
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\"Website<\/figure>\n\n\n\n
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Digital ecosystems<\/p>\n\n\n\n

WordPress sites, editorial architectures and navigation paths<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Organizational<\/figure>\n\n\n\n
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Strategies and contents<\/p>\n\n\n\n

Positioning, storytelling, newsletters and editorial systems<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"A<\/figure>\n\n\n\n
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Maps and decision-making tools<\/p>\n\n\n\n

Analysis, operational frameworks and criteria built on the context<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n
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Testimonials<\/p>\n\n\n\n

The transformation told by those who have been through it.<\/h2>\n\n\n\n
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From impulsive choices to more conscious leadership<\/h3>\n\n\n\n

For years I kept unsuitable collaborators, while valid people left.
I didn't understand what I was doing wrong.
Elisa helped me to clearly see the dynamics that were holding me back, especially the sense of duty and guilt that was driving my choices.
I've started making different decisions.
Today I have a aligned team. You can feel it in the atmosphere, you can see it in the numbers.<\/p>\n\n\n\n

Marco M.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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From fear of conflict to finally clear borders<\/h3>\n\n\n\n

I struggled to express myself, both in personal relationships and at work.
I was always afraid of other people's reactions and ended up conforming.
Elisa helped me see clearly where I was betraying myself and why.
I've started setting boundaries without feeling guilty or having to constantly justify myself.
Relationships have changed, but more importantly, the way I carry myself within them has changed.
Today I feel more solid and much freer.<\/p>\n\n\n\n

Sara M.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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From confusion to action with greater awareness<\/h3>\n\n\n\n

I was in a state of total confusion, I didn't know which direction to take.
I thought I had understood many things about myself, but in reality, I was just going in circles.
Working with Elisa was direct and at times difficult because of the truths she showed me, to which I had a lot of resistance.
Your observations are very strong, to the point, and force you to see what you are avoiding.
In my opinion, his work is precisely this: to dissolve the ego. And it's not for everyone.
Immediately after the first consultations I began to move with much more awareness and reality responded immediately.<\/p>\n\n\n\n

Matthew S.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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From the blog<\/p>\n\n\n\n

Related articles, case studies, and analyses.<\/h2>\n\n\n\n