{"id":3092,"date":"2026-06-21T17:23:41","date_gmt":"2026-06-21T15:23:41","guid":{"rendered":"https:\/\/www.elisadesimone.com\/?page_id=3092"},"modified":"2026-06-22T10:07:48","modified_gmt":"2026-06-22T08:07:48","slug":"ravensburger-case-study","status":"publish","type":"page","link":"https:\/\/www.elisadesimone.com\/en\/case-study-ravensburger\/","title":{"rendered":"Ravensburger case study \u2014 Email marketing"},"content":{"rendered":"
\n

Case Study \u00b7 Email Marketing<\/p>\n\n\n\n

Ravensburger \u2014 Email marketing and seasonal campaign support for an international brand<\/h1>\n\n\n\n

Copywriting, layout, and operational coordination to support the marketing team during Black Friday and the 2023 Christmas campaigns.<\/p>\n\n\n\n

\n
\n

Customer<\/p>\n\n\n\n

Ravensburger<\/p>\n<\/div>\n\n\n\n

\n

Sector<\/p>\n\n\n\n

Games, puzzles, educational entertainment<\/p>\n<\/div>\n\n\n\n

\n

Period<\/p>\n\n\n\n

November \u2013 December 2023<\/p>\n<\/div>\n\n\n\n

\n

Role<\/p>\n\n\n\n

Freelance Email Marketing & Copywriting Consultant<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

\n

Overview<\/h2>\n\n\n\n

Between November and December 2023, I worked as a freelance consultant with Ravensburger, a leading international company in educational entertainment, board games, puzzles, and children's products.<\/p>\n\n\n\n

The collaboration took place during one of the most strategic periods of the year, characterized by Black Friday campaigns and the Christmas holidays, supporting the marketing team with email marketing and product promotion activities.<\/p>\n\n\n\n

I worked directly with the Brand and Digital Marketing Manager for Italy, Spain, and Portugal, contributing to the creation of high-impact content in a dynamic and highly operational context.<\/p>\n<\/section>\n\n\n\n

\n
\n
\n

The challenge<\/h3>\n\n\n\n

End-of-year campaigns represent the retail sector's peak commercial exposure and require speed of execution, attention to detail, and full consistency with brand positioning.<\/p>\n\n\n\n

The goal: to develop effective and engaging communications that showcase products at peak consumer interest, while meeting tight deadlines and high quality standards.<\/p>\n<\/div>\n\n\n\n

\n

My role<\/h3>\n\n\n\n

I supported the marketing team in email marketing activities aimed at the Italian market, working closely with the internal team.<\/p>\n\n\n\n