{"id":4005,"date":"2026-07-26T17:27:18","date_gmt":"2026-07-26T15:27:18","guid":{"rendered":"https:\/\/www.elisadesimone.com\/?p=4005"},"modified":"2026-08-27T15:14:08","modified_gmt":"2026-08-27T13:14:08","slug":"communicate-the-international-event-alcova-2024","status":"publish","type":"post","link":"https:\/\/www.elisadesimone.com\/en\/comunicare-evento-internazionale-alcova-2024\/","title":{"rendered":"Communicating a major international event with simple tools: the Alcova 2024 case study"},"content":{"rendered":"<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b7fc10b wp-block-group-is-layout-constrained\" style=\"background-color:#1F3A5F;padding-top:46px;padding-right:32px;padding-bottom:46px;padding-left:32px\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#FFFFFF;margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">Event Marketing \u00b7 International Communication<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#FFFFFF;margin-top:0;margin-bottom:18px;font-size:clamp(29.768px, 1.861rem + ((1vw - 3.2px) * 2.526), 52px);font-weight:700;line-height:1.18\">Communicating a major international event with simple tools: the Alcova 2024 case study<\/h1>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#FFFFFF;margin-top:0;margin-bottom:4px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.568), 19px);line-height:1.7\">During Milan Design Week, prestige and efficiency must go hand in hand. The work at Villa Bagatti Valsecchi demonstrates why clarity, real-time delivery, and sustainable tools are integral to the strategy.<\/p>\n\n\n<div data-spectra-id=\"alcova-article-hero-wrap\" class=\"wp-block-button spectra-buttons wp-block-spectra-buttons\">\n\t\n<a data-spectra-id=\"alcova-article-hero\" href=\"\/en\/case-study-alcova-2024-villa-bagatti\/\" target=\"_self\" aria-label=\"Go to the case study\" style=\"--spectra-text-color: title-blue;--spectra-background-color: background\" class=\"wp-block-button__link wp-element-button spectra-text-color spectra-background-color wp-elements-1 wp-block-spectra-button has-text-color has-title-blue-color has-background has-background-background-color\">\n<div class=\"spectra-button__link\">Go to the case study<\/div><\/a>\n\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-6656ff99 wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;background-color:#EEF2F7;padding-top:28px;padding-right:28px;padding-bottom:28px;padding-left:28px\">\n<p class=\"has-custom-font-size has-title-blue-color has-text-color has-inter-font-family wp-block-paragraph\" style=\"margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">In this article<\/p>\n\n\n\n<ul style=\"color:#1E293B;margin-top:0;margin-bottom:0;padding-left:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.65\" class=\"wp-block-list has-custom-font-size has-text-color has-inter-font-family\">\n<li class=\"has-text-secondary-color has-text-color has-link-color wp-elements-2\">Because the prestige of an event is no substitute for clear information.<\/li>\n\n\n\n<li class=\"has-text-secondary-color has-text-color has-link-color wp-elements-3\">How communication changes during a busy week.<\/li>\n\n\n\n<li class=\"has-text-secondary-color has-text-color has-link-color wp-elements-4\">Because making donations visible is also a positioning choice.<\/li>\n\n\n\n<li class=\"has-text-secondary-color has-text-color has-link-color wp-elements-5\">How to design tools that customers can continue to use.<\/li>\n<\/ul>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9321646a wp-block-group-is-layout-constrained\" style=\"background-color:#FFFFFF;padding-top:30px;padding-right:24px;padding-bottom:30px;padding-left:24px\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#6256BC;margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">01<\/p>\n\n\n\n<h2 id=\"prestigio-operativita\" class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#1F3A5F;margin-top:0;margin-bottom:16px;font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.586), 36px);font-weight:700;line-height:1.18\">Prestige does not eliminate practical needs<\/h2>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">Alcova is one of Milan Design Week&#039;s most recognizable international platforms. In 2024, it attracted over 90,000 visitors to its Villa Bagatti Valsecchi and Villa Borsani venues, with more than 70 exhibitors.<\/p>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">In such a prestigious context, a crucial part of communication remains extremely concrete: where the Villa is located, how to get there, what the opening hours are, what to expect. For Fondazione La Versiera 1718, I organized this information into a streamlined landing page and social media communications, also producing content in English.<\/p>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">Quality doesn&#039;t equate to complexity. A simple structure, when born from a precise understanding of needs, can be the most professional solution.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-color has-custom-font-size has-inter-font-family is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:#6256BC;border-left-style:solid;border-left-width:3px;color:#1F3A5F;margin-top:22px;margin-bottom:4px;padding-top:8px;padding-right:0;padding-bottom:8px;padding-left:22px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.682), 20px);font-style:italic;line-height:1.65\">\n<p class=\"wp-block-paragraph\">\u00ab&quot;Prestige attracts attention. Clarity allows people to transform it into a valuable experience.&quot;\u00bb<\/p>\n<\/blockquote>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9321646a wp-block-group-is-layout-constrained\" style=\"background-color:#FFFFFF;padding-top:30px;padding-right:24px;padding-bottom:30px;padding-left:24px\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#6256BC;margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">02<\/p>\n\n\n\n<h2 id=\"tempo-reale\" class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#1F3A5F;margin-top:0;margin-bottom:16px;font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.586), 36px);font-weight:700;line-height:1.18\">Communicate while the event is happening<\/h2>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">During Design Week, I oversaw the Villa&#039;s social media, producing photographs and videos, posting updates, and interacting with content related to the location. I researched and republished user-generated content to invigorate the page and reflect the diversity of perspectives present.<\/p>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">Real-time communication requires observation and selection skills. Not everything that happens has to become content: it&#039;s important to recognize what helps the audience, enhances the venue, and maintains its coherent identity within an event with an already highly defined visual impact.<\/p>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">Working in the same environment as Valentina Ciuffi, Joseph Grima, and the Alcova team has allowed me to closely observe the organization&#039;s professional and international level. This proximity also sharpens my perspective: it shows how much work goes into making a complex experience seem natural.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9321646a wp-block-group-is-layout-constrained\" style=\"background-color:#FFFFFF;padding-top:30px;padding-right:24px;padding-bottom:30px;padding-left:24px\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#6256BC;margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">03<\/p>\n\n\n\n<h2 id=\"donazioni\" class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#1F3A5F;margin-top:0;margin-bottom:16px;font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.586), 36px);font-weight:700;line-height:1.18\">Making the possibility of supporting the Villa visible<\/h2>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">I&#039;ve also included a banner dedicated to donations in the digital presence. It may seem secondary to the event&#039;s communication, but it conveys a key point: Villa Bagatti Valsecchi is a cultural asset that requires care, resources, and continuity.<\/p>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">Bringing thousands of people into a historic site also means creating an opportunity to explain that heritage can be sustained. Making this possibility visible connects the visitor&#039;s immediate experience to the responsibility of preserving the place over time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-color has-custom-font-size has-inter-font-family is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-color:#6256BC;border-left-style:solid;border-left-width:3px;color:#1F3A5F;margin-top:22px;margin-bottom:4px;padding-top:8px;padding-right:0;padding-bottom:8px;padding-left:22px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.682), 20px);font-style:italic;line-height:1.65\">\n<p class=\"wp-block-paragraph\">\u00ab&quot;Visibility gains value when it also opens up a concrete possibility for relationships and support.&quot;\u00bb<\/p>\n<\/blockquote>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9321646a wp-block-group-is-layout-constrained\" style=\"background-color:#FFFFFF;padding-top:30px;padding-right:24px;padding-bottom:30px;padding-left:24px\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#6256BC;margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">04<\/p>\n\n\n\n<h2 id=\"sostenibilita\" class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#1F3A5F;margin-top:0;margin-bottom:16px;font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.586), 36px);font-weight:700;line-height:1.18\">The concrete sustainability of the strategy<\/h2>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">One aspect that distinguishes my approach, and is often overlooked, is the concrete sustainability of the strategy. A landing page or editorial plan can appear rich on paper but become unusable after a few weeks if they require resources, time, or materials that the organization cannot consistently produce.<\/p>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">The strategy must also consider the actual ability to execute. This is why the Villa&#039;s landing page was deliberately simple: it had to meet the needs of Design Week and remain manageable even after the handover.<\/p>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">Designing for reality means considering who will update the tool, with what skills, and within how much time. It&#039;s a form of respect for the client and, above all, it&#039;s what separates a beautiful project from a truly usable project.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9920c730 wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;border-top-color:#C5D0F5;border-top-width:2px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-style:none;border-left-width:0px;background-color:#F0F4FF;padding-top:30px;padding-right:28px;padding-bottom:30px;padding-left:28px\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#6256BC;margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">Related case study<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#1F3A5F;margin-top:0;margin-bottom:16px;font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.586), 36px);font-weight:700;line-height:1.18\">Alcova 2024 at Villa Bagatti: the complete project<\/h2>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.7\">In the case study, you will find the project in its operational form: context, responsibilities, activities carried out, and documentable results.<\/p>\n\n\n<div data-spectra-id=\"alcova-article-related-wrap\" class=\"wp-block-button spectra-buttons wp-block-spectra-buttons\">\n\t\n<a data-spectra-id=\"alcova-article-related\" href=\"\/en\/case-study-alcova-2024-villa-bagatti\/\" target=\"_self\" aria-label=\"Read the case study\" style=\"--spectra-text-color: background;--spectra-background-color: title-blue\" class=\"wp-block-button__link wp-element-button spectra-text-color spectra-background-color wp-elements-6 wp-block-spectra-button has-text-color has-background-color has-background has-title-blue-background-color\">\n<div class=\"spectra-button__link\">Read the case study<\/div><\/a>\n\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-046dab4f wp-block-group-is-layout-constrained\" style=\"background-color:#EEF2F7;padding-top:30px;padding-right:28px;padding-bottom:30px;padding-left:28px\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#6256BC;margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">Frequently Asked Questions<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#1F3A5F;margin-top:0;margin-bottom:16px;font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.586), 36px);font-weight:700;line-height:1.18\">How to communicate an international event<\/h2>\n\n\n\n<details class=\"wp-block-details has-background-background-color has-background has-inter-font-family is-layout-flow wp-block-details-is-layout-flow\" style=\"border-radius:16px;background-color:#FFFFFF;margin-bottom:8px;padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px\"><summary>How do you communicate an international event?<\/summary>\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:12px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">It&#039;s important to connect images, operational information, bilingual content, and real-time updates, so your audience doesn&#039;t have to search for answers across multiple channels.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-background-background-color has-background has-inter-font-family is-layout-flow wp-block-details-is-layout-flow\" style=\"border-radius:16px;background-color:#FFFFFF;margin-bottom:8px;padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px\"><summary>Why use user-generated content?<\/summary>\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:12px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">They increase the quantity and variety of content, show the experience from the visitor&#039;s perspective, and encourage more natural interactions with the page.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-background-background-color has-background has-inter-font-family is-layout-flow wp-block-details-is-layout-flow\" style=\"border-radius:16px;background-color:#FFFFFF;margin-bottom:8px;padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px\"><summary>Why was the landing page simple?<\/summary>\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:12px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">To concentrate essential information and remain easily manageable after delivery.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-background-background-color has-background has-inter-font-family is-layout-flow wp-block-details-is-layout-flow\" style=\"border-radius:16px;background-color:#FFFFFF;margin-bottom:8px;padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px\"><summary>What is the value of real-time content?<\/summary>\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:12px;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">It allows you to inform, document and amplify the audience&#039;s experiences while the event is underway.<\/p>\n<\/details>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-de20e816 wp-block-group-is-layout-constrained\" style=\"background-color:#FFFFFF;padding-top:26px;padding-right:24px;padding-bottom:26px;padding-left:24px\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#6256BC;margin-top:0;margin-bottom:10px;font-size:13px;font-weight:700;letter-spacing:0.08em;text-transform:uppercase\">Sources and further information<\/p>\n\n\n\n<ul style=\"color:#1E293B;margin-top:0;margin-bottom:0;padding-left:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.65\" class=\"wp-block-list has-custom-font-size has-text-color has-inter-font-family\">\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.alcova.xyz\/exhibitions\/milano-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Alcova Milano 2024<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.alcova.xyz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alcove<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.villabagattivalsecchi.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Villa Bagatti Valsecchi<\/a><\/li>\n<\/ul>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b1a8181f wp-block-group-is-layout-constrained\" style=\"background-color:#1F3A5F;padding-top:38px;padding-right:32px;padding-bottom:38px;padding-left:32px\">\n<h2 class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#FFFFFF;margin-top:0;margin-bottom:16px;font-size:clamp(23.043px, 1.44rem + ((1vw - 3.2px) * 1.7), 38px);font-weight:700;line-height:1.18\">Do you need communication that lives up to your event&#039;s expectations?<\/h2>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#FFFFFF;margin-top:0;margin-bottom:16px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.455), 18px);line-height:1.7\">I can help you transform complexity, information, and content into a clear, authoritative, and manageable digital presence.<\/p>\n\n\n<div data-spectra-id=\"alcova-article-final-wrap\" class=\"wp-block-button spectra-buttons wp-block-spectra-buttons\">\n\t\n<a data-spectra-id=\"alcova-article-final\" href=\"\/en\/contacts\/\" target=\"_self\" aria-label=\"Let&#039;s talk about your project\" style=\"--spectra-text-color: title-blue;--spectra-background-color: background\" class=\"wp-block-button__link wp-element-button spectra-text-color spectra-background-color wp-elements-7 wp-block-spectra-button has-text-color has-title-blue-color has-background has-background-background-color\">\n<div class=\"spectra-button__link\">Let&#039;s talk about your project<\/div><\/a>\n\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>During Milan Design Week, Alcova 2024 attracted over 90,000 visitors to its two locations in Varedo. The work for Villa Bagatti demonstrates why, during a major event, clarity and operational simplicity are just as important as 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de Simone","author_link":"https:\/\/www.elisadesimone.com\/en\/author\/wp_11702012\/"},"uagb_comment_info":0,"uagb_excerpt":"Alcova 2024, durante la Milano Design Week, ha portato oltre 90.000 visitatori nelle sue due sedi di Varedo. Il lavoro per Villa Bagatti mostra perch\u00e9, durante un grande evento, chiarezza e semplicit\u00e0 operativa contano quanto l\u2019immagine.","_links":{"self":[{"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/posts\/4005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/comments?post=4005"}],"version-history":[{"count":6,"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/posts\/4005\/revisions"}],"predecessor-version":[{"id":4724,"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/posts\/4005\/revisions\/4724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/media\/4035"}],"wp:attachment":[{"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/media?parent=4005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/categories?post=4005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elisadesimone.com\/en\/wp-json\/wp\/v2\/tags?post=4005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}