{"id":3813,"date":"2026-07-22T10:12:46","date_gmt":"2026-07-22T08:12:46","guid":{"rendered":"https:\/\/www.elisadesimone.com\/?p=3813"},"modified":"2026-07-28T22:43:14","modified_gmt":"2026-07-28T20:43:14","slug":"communiquer-les-affaires-pendant-le-changement-dair","status":"publish","type":"post","link":"https:\/\/www.elisadesimone.com\/fr\/comunicare-impresa-durante-cambiamento-aerre\/","title":{"rendered":"Communiquer en entreprise en p\u00e9riode de changement | \u00c9tude de cas Aerre"},"content":{"rendered":"<section class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe5ce66d wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;border-left-color:#7C6FE0;border-left-width:6px;background-color:#E8ECF4;padding-top:56px;padding-right:32px;padding-bottom:56px;padding-left:32px\">\n<p class=\"has-text-align-left has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1F3A5F;margin-bottom:8px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.114), 15px);font-style:normal;font-weight:600\">M\u00e9thodes et outils \u00b7 Communiquer le changement en entreprise \u00b7 Analyse approfondie<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-left has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-top:0;margin-bottom:16px;font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.285), 48px);font-style:normal;font-weight:700;line-height:1.15\">Communiquer sur l&#039;\u00e9volution d&#039;une entreprise : le cas d&#039;Aerre Partners<\/h1>\n\n\n\n<p class=\"has-text-align-left has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#475569;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.455), 18px);line-height:1.65\">Lorsqu&#039;une entreprise d\u00e9veloppe ses services, sa structure et ses ambitions, les m\u00e9dias sociaux doivent rendre cette \u00e9volution visible sans pour autant perdre la cr\u00e9dibilit\u00e9 acquise au fil du temps.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ca8d6547 wp-block-group-is-layout-constrained\" style=\"padding-top:8px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<div class=\"wp-block-group has-border-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-72c676fc wp-block-group-is-layout-constrained\" style=\"border-color:#D7DEE8;border-width:1px;border-top-left-radius:14px;border-top-right-radius:14px;border-bottom-left-radius:14px;border-bottom-right-radius:14px;background-color:#F6F8FB;padding-top:28px;padding-right:28px;padding-bottom:28px;padding-left:28px\">\n<h2 class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-top:0;margin-bottom:8px;font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.255), 30px);font-style:normal;font-weight:600;line-height:1.25\">Dans cet article, vous trouverez<\/h2>\n\n\n\n<ul style=\"color:#1E293B;padding-left:22px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.75\" class=\"wp-block-list has-custom-font-size has-text-color has-inter-font-family\">\n<li>Comment concilier identit\u00e9 historique et nouveaux services.<\/li>\n\n\n\n<li>Pourquoi LinkedIn et Instagram n\u00e9cessitent des fonctionnalit\u00e9s diff\u00e9rentes.<\/li>\n\n\n\n<li>Qu\u2019est-ce qui rend un plan \u00e9ditorial utile lors d\u2019une transformation\u00a0?.<\/li>\n\n\n\n<li>Comment la continuit\u00e9 du contenu soutient le positionnement.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-inter-font-family has-global-padding is-layout-constrained wp-container-core-group-is-layout-4f22772d wp-block-group-is-layout-constrained\" style=\"padding-top:24px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<h2 id=\"sezione-uno\" class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-bottom:8px;font-size:clamp(23.043px, 1.44rem + ((1vw - 3.2px) * 1.7), 38px);font-style:normal;font-weight:700;line-height:1.2\">Une entreprise sp\u00e9cialis\u00e9e qui \u00e9tendait son p\u00e9rim\u00e8tre<\/h2>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.75\">Une entreprise en pleine transformation est confront\u00e9e \u00e0 un v\u00e9ritable d\u00e9fi de communication\u00a0: communiquer sur sa transformation sans perdre la notori\u00e9t\u00e9 acquise jusqu\u2019alors. Nouveaux services, divisions et objectifs peuvent facilement donner lieu \u00e0 une s\u00e9rie d\u2019annonces d\u00e9cousues, notamment sur les r\u00e9seaux sociaux, o\u00f9 chaque contenu risque de devenir isol\u00e9.<\/p>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.75\">C\u2019est dans ce contexte que, entre 2021 et 2022, j\u2019ai travaill\u00e9 en communication pour Aerre Partners. Cette entreprise, sp\u00e9cialis\u00e9e depuis 2004 dans le recrutement de designers et de cadres dirigeants pour la mode et le luxe, structurait son expertise en quatre p\u00f4les d\u2019activit\u00e9 et investissait dans la digitalisation. J\u2019\u00e9tais en charge de la ligne \u00e9ditoriale, des contenus LinkedIn et Instagram, ainsi que des partenariats.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-border-color has-text-color is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-color:#7C6FE0;border-width:0 0 0 4px;color:#1A0F4E;margin-top:8px;margin-bottom:8px;padding-top:8px;padding-right:0;padding-bottom:8px;padding-left:24px\">\n<p class=\"has-custom-font-size has-playfair-display-font-family wp-block-paragraph\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.938), 24px);font-style:italic;font-weight:400;line-height:1.45\">La communication devait \u00e9voluer sans effacer la sp\u00e9cialisation acquise au fil du temps.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-top:16px;margin-bottom:8px;font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.255), 30px);font-style:normal;font-weight:600;line-height:1.25\">Deux canaux, des fonctions diff\u00e9rentes<\/h3>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.75\">LinkedIn devait interagir avec les entreprises, les professionnels et les d\u00e9cideurs, en mettant en avant ses services et son expertise sectorielle. Instagram, quant \u00e0 lui, exigeait une approche plus visuelle, plus proche de l&#039;univers de la mode, de la cr\u00e9ativit\u00e9 et du talent. Le plan \u00e9ditorial a pris en compte cette diff\u00e9rence\u00a0: il a d\u00e9fini des th\u00e8mes, des priorit\u00e9s et une continuit\u00e9, tandis que les partenariats ont permis de soutenir le contenu s\u00e9lectionn\u00e9.<br><br>Dans un secteur comme celui-ci, les mots ont un poids particulier. Parler de talent, de cr\u00e9ativit\u00e9, de designers, de managers ou d&#039;excellence sans comprendre le positionnement de l&#039;entreprise risque de produire un contenu certes \u00e9l\u00e9gant, mais interchangeable. Il est essentiel de comprendre qui s\u00e9lectionne qui et avec quel niveau de responsabilit\u00e9. La communication doit refl\u00e9ter la qualit\u00e9 des relations professionnelles que l&#039;entreprise pr\u00e9tend \u00eatre capable de b\u00e2tir.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-inter-font-family has-global-padding is-layout-constrained wp-container-core-group-is-layout-4f22772d wp-block-group-is-layout-constrained\" style=\"padding-top:24px;padding-right:0;padding-bottom:24px;padding-left:0\">\n<h2 id=\"sezione-due\" class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-top:24px;margin-bottom:8px;font-size:clamp(23.043px, 1.44rem + ((1vw - 3.2px) * 1.7), 38px);font-style:normal;font-weight:700;line-height:1.2\">continuit\u00e9 \u00e9ditoriale pendant une transformation<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.75\">Lors d&#039;une phase de r\u00e9organisation, les m\u00e9dias sociaux ne remplacent pas la strat\u00e9gie d&#039;entreprise. Ils peuvent toutefois faciliter la compr\u00e9hension des changements en reliant l&#039;histoire de l&#039;organisation aux nouveaux axes strat\u00e9giques. Il convient d&#039;\u00e9viter deux \u00e9cueils\u00a0: communiquer uniquement sur l&#039;ancienne identit\u00e9 ou pr\u00e9senter chaque changement comme une rupture totale.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Lors d&#039;une phase de r\u00e9organisation, les m\u00e9dias sociaux ne remplacent pas la strat\u00e9gie d&#039;entreprise et ne peuvent pas communiquer ce que l&#039;entreprise n&#039;a pas encore d\u00e9fini. Toutefois, ils peuvent progressivement clarifier les changements en reliant l&#039;histoire de l&#039;organisation aux nouveaux axes de d\u00e9veloppement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, il nous faut \u00e9viter deux extr\u00eames. Le premier consiste \u00e0 ne communiquer que sur l&#039;identit\u00e9 pr\u00e9c\u00e9dente, en occultant toute \u00e9volution. Le second est de pr\u00e9senter chaque innovation comme une rupture totale, ce qui dissipe la confiance, la r\u00e9putation et la m\u00e9moire collective.<\/p>\n\n\n\n<div class=\"wp-block-group has-border-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-d02469bb wp-block-group-is-layout-constrained\" style=\"border-color:#C5D0F5;border-width:1px;border-radius:16px;background-color:#F0F4FF;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<h3 class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-top:0;margin-bottom:8px;font-size:clamp(16.834px, 1.052rem + ((1vw - 3.2px) * 1.042), 26px);font-style:normal;font-weight:600;line-height:1.25\">Le point de continuit\u00e9<\/h3>\n\n\n\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">Dans le cas d&#039;Aerre Partners, il s&#039;agissait de la sp\u00e9cialisation dans le syst\u00e8me de la mode et les produits de luxe. Les services \u00e9voluaient et se d\u00e9veloppaient\u00a0; la connaissance du secteur, la recherche de l&#039;excellence et la relation entre les entreprises et les talents restaient au c\u0153ur de sa strat\u00e9gie.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Aerre Partners, la sp\u00e9cialisation dans la mode et le luxe est rest\u00e9e le point d&#039;ancrage de la continuit\u00e9. Si les services ont \u00e9volu\u00e9 et se sont d\u00e9velopp\u00e9s, la recherche de l&#039;excellence, la connaissance du secteur et la relation entre les entreprises et les talents sont demeur\u00e9es essentielles.<br>La gestion des r\u00e9seaux sociaux exige toujours un sens strat\u00e9gique aigu. R\u00e9diger une publication, c&#039;est choisir quel aspect de l&#039;entreprise mettre en avant, \u00e0 quel public et dans quel ordre. Publication apr\u00e8s publication, ces choix contribuent soit \u00e0 consolider le positionnement de l&#039;entreprise, soit \u00e0 le brouiller.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">R\u00e9diger un article implique de choisir quelle partie de l&#039;entreprise rendre visible, \u00e0 qui et dans quel ordre.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"sezione-due\" class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-top:24px;margin-bottom:8px;font-size:clamp(23.043px, 1.44rem + ((1vw - 3.2px) * 1.7), 38px);font-style:normal;font-weight:700;line-height:1.2\">De la premi\u00e8re mission \u00e0 la nouvelle collaboration en 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La collaboration s&#039;est poursuivie en 2021 et 2022. En 2024, Aerre Partners m&#039;a de nouveau choisi, cette fois pour d\u00e9velopper la strat\u00e9gie marketing, SEO et de contenu de 50yet. La continuit\u00e9 entre ces deux r\u00f4les t\u00e9moigne de l&#039;\u00e9volution de mes responsabilit\u00e9s, passant de la gestion \u00e9ditoriale \u00e0 une responsabilit\u00e9 strat\u00e9gique plus large, et surtout de la confiance instaur\u00e9e gr\u00e2ce \u00e0 notre travail commun.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2dc1b74e wp-block-group-is-layout-constrained\" style=\"padding-top:32px;padding-right:0;padding-bottom:32px;padding-left:0\">\n<div class=\"wp-block-group has-border-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-d02469bb wp-block-group-is-layout-constrained\" style=\"border-color:#D7DEE8;border-width:1px;border-radius:16px;background-color:#FFFFFF;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<h2 class=\"wp-block-heading has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-top:0;margin-bottom:8px;font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.255), 30px);font-style:normal;font-weight:600;line-height:1.25\">Sources et informations compl\u00e9mentaires<\/h2>\n\n\n\n<ul style=\"color:#475569;padding-left:22px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\" class=\"wp-block-list has-custom-font-size has-text-color has-inter-font-family\">\n<li><a href=\"https:\/\/www.pambianconews.com\/2021\/10\/07\/aerre-partners-si-fa-in-quattro-326925\/\" target=\"_blank\" rel=\"noopener\">Pambianconews \u00b7 Aerre Partners met le paquet<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/aerrepartners.com\/\" target=\"_blank\" rel=\"noopener\">Aerre Partners \u00b7 site officiel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/50yet.com\/\" target=\"_blank\" rel=\"noopener\">50 ans et plus \u00b7 R\u00e9seau d&#039;experts seniors<\/a><\/li>\n<\/ul>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-border-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-581d2a20 wp-block-group-is-layout-constrained\" style=\"border-color:#C5D0F5;border-width:1px;border-radius:16px;background-color:#F0F4FF;padding-top:48px;padding-right:32px;padding-bottom:48px;padding-left:32px\">\n<p class=\"has-text-align-center has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#6256BC;margin-bottom:6px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.114), 15px);font-style:normal;font-weight:700\">\u00c9tude de cas connexe<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-top:0;margin-bottom:12px;font-size:clamp(21.027px, 1.314rem + ((1vw - 3.2px) * 1.474), 34px);font-style:normal;font-weight:700;line-height:1.2\">Aerre Partners : plan m\u00e9dias sociaux et \u00e9ditorial<\/h2>\n\n\n\n<p class=\"has-text-align-center has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#475569;margin-top:0;margin-bottom:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.65\">Vous souhaitez d\u00e9couvrir le travail sous sa forme la plus concise et structur\u00e9e\u00a0? L\u2019\u00e9tude de cas pr\u00e9sente le contexte, les responsabilit\u00e9s, les actions et les r\u00e9sultats observables.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-71375737 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-inter-font-family has-custom-font-size wp-element-button\" href=\"\/fr\/case-study-aerre-partners-social-media\/\" style=\"border-radius:12px;color:#FFFFFF;background-color:#1F3A5F;padding-top:14px;padding-right:24px;padding-bottom:14px;padding-left:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);font-style:normal;font-weight:600;text-transform:none\">Lisez l&#039;\u00e9tude de cas<\/a><\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"domande\" class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-ec31d38b wp-block-group-is-layout-constrained\" style=\"padding-top:40px;padding-right:0;padding-bottom:40px;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-center has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#071A3D;margin-bottom:8px;font-size:clamp(23.043px, 1.44rem + ((1vw - 3.2px) * 1.7), 38px);font-style:normal;font-weight:700;line-height:1.2\">Questions finales<\/h2>\n\n\n\n<p class=\"has-text-align-center has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#475569;margin-top:0;margin-bottom:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.65\">Quatre solutions pratiques pour guider le travail \u00e9ditorial en p\u00e9riode de changement.<\/p>\n\n\n\n<details class=\"wp-block-details has-border-color has-background has-inter-font-family is-layout-flow wp-block-details-is-layout-flow\" style=\"border-color:#D7DEE8;border-width:1px;border-radius:14px;background-color:#FFFFFF;margin-bottom:12px;padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px\"><summary>Quel est l\u2019objectif d\u2019un plan \u00e9ditorial lors d\u2019une r\u00e9organisation\u00a0?<\/summary>\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">Elle relie l&#039;identit\u00e9 historique, les nouveaux services et les priorit\u00e9s, \u00e9vitant ainsi que le contenu ne devienne une succession d&#039;annonces sans direction.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-border-color has-background has-inter-font-family is-layout-flow wp-block-details-is-layout-flow\" style=\"border-color:#D7DEE8;border-width:1px;border-radius:14px;background-color:#FFFFFF;padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px\"><summary>LinkedIn et Instagram peuvent-ils utiliser le m\u00eame contenu\u00a0?<\/summary>\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">Ils peuvent partir des m\u00eames th\u00e8mes, mais ils doivent adapter le langage, le format et la hi\u00e9rarchie de l&#039;information \u00e0 la fonction de chaque canal.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-border-color has-background has-inter-font-family is-layout-flow wp-block-details-is-layout-flow\" style=\"border-color:#D7DEE8;border-width:1px;border-radius:14px;background-color:#FFFFFF;margin-bottom:12px;padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px\"><summary>Quel r\u00f4le jouent les parrainages ?<\/summary>\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">Elles permettent d&#039;\u00e9largir la diffusion de contenus s\u00e9lectionn\u00e9s et de soutenir les messages prioritaires. Leur efficacit\u00e9 est optimale lorsqu&#039;elles s&#039;inscrivent dans un plan coh\u00e9rent.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-border-color has-background has-inter-font-family is-layout-flow wp-block-details-is-layout-flow\" style=\"border-color:#D7DEE8;border-width:1px;border-radius:14px;background-color:#FFFFFF;padding-top:18px;padding-right:20px;padding-bottom:18px;padding-left:20px\"><summary>La continuit\u00e9 signifie-t-elle publier davantage\u00a0?<\/summary>\n<p class=\"has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#1E293B;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);line-height:1.7\">Non. Cela signifie associer les publications \u00e0 des crit\u00e8res reconnaissables, afin que chaque contenu contribue \u00e0 la perception globale de l&#039;entreprise.<\/p>\n<\/details>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-63f53436 wp-block-group-is-layout-constrained\" style=\"border-radius:16px;background-color:#071A3D;padding-top:48px;padding-right:32px;padding-bottom:48px;padding-left:32px\">\n<h2 class=\"wp-block-heading has-text-align-center has-custom-font-size has-text-color has-playfair-display-font-family\" style=\"color:#FFFFFF;margin-top:0;margin-bottom:12px;font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.586), 36px);font-style:normal;font-weight:700;line-height:1.2\">Votre travail \u00e9volue, mais votre communication refl\u00e8te-t-elle encore la version pr\u00e9c\u00e9dente\u00a0?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-custom-font-size has-text-color has-inter-font-family wp-block-paragraph\" style=\"color:#D8D3F4;margin-top:0;margin-bottom:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.341), 17px);line-height:1.65\">Dans le cadre de mes missions de conseil, j&#039;analyse la communication que l&#039;entreprise souhaite mettre en avant, ses publics cibles et le r\u00f4le des diff\u00e9rents canaux. \u00c0 partir de l\u00e0, je con\u00e7ois une structure \u00e9ditoriale capable d&#039;accompagner son \u00e9volution sans compromettre son identit\u00e9 ni sa cr\u00e9dibilit\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-71375737 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color has-inter-font-family has-custom-font-size wp-element-button\" href=\"\/fr\/consulenza-strategica\/\" style=\"border-color:#D8D3F4;border-width:1px;border-radius:12px;color:#1F3A5F;background-color:#FFFFFF;padding-top:14px;padding-right:24px;padding-bottom:14px;padding-left:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);font-style:normal;font-weight:600;text-transform:none\">D\u00e9couvrez les consultations<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color has-inter-font-family has-custom-font-size wp-element-button\" href=\"\/fr\/case-study-aerre-partners-social-media\/\" style=\"border-color:#D8D3F4;border-width:1px;border-radius:12px;color:#1F3A5F;background-color:#FFFFFF;padding-top:14px;padding-right:24px;padding-bottom:14px;padding-left:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);font-style:normal;font-weight:600;text-transform:none\">Lisez l&#039;\u00e9tude de cas<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-border-color has-inter-font-family has-custom-font-size wp-element-button\" href=\"\/fr\/projets-et-transformations\/\" style=\"border-color:#D8D3F4;border-width:1px;border-radius:12px;color:#1F3A5F;background-color:#FFFFFF;padding-top:14px;padding-right:24px;padding-bottom:14px;padding-left:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.227), 16px);font-style:normal;font-weight:600;text-transform:none\">Portefeuille<\/a><\/div>\n<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>En 2021, Aerre Partners a \u00e9tendu sa structure et ses services dans le secteur de la mode et du luxe. Son travail en mati\u00e8re de planification \u00e9ditoriale, de pr\u00e9sence sur LinkedIn et Instagram, et de partenariats illustre le r\u00f4le que peut jouer la communication lors d&#039;une transformation d&#039;entreprise.<\/p>","protected":false},"author":1,"featured_media":3817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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de Simone","author_link":"https:\/\/www.elisadesimone.com\/fr\/author\/wp_11702012\/"},"uagb_comment_info":0,"uagb_excerpt":"Nel 2021 Aerre Partners stava ampliando struttura e servizi nel Fashion & Luxury Goods. Il lavoro su piano editoriale, LinkedIn, Instagram e sponsorizzazioni mostra quale funzione pu\u00f2 avere la comunicazione durante una trasformazione aziendale.","_links":{"self":[{"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/posts\/3813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/comments?post=3813"}],"version-history":[{"count":4,"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/posts\/3813\/revisions"}],"predecessor-version":[{"id":3820,"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/posts\/3813\/revisions\/3820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/media\/3817"}],"wp:attachment":[{"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/media?parent=3813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/categories?post=3813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elisadesimone.com\/fr\/wp-json\/wp\/v2\/tags?post=3813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}