Case Study · Email Marketing
Ravensburger — Email marketing and seasonal campaign support for an international brand
Copywriting, layout, and operational coordination to support the marketing team during Black Friday and the 2023 Christmas campaigns.
Customer
Ravensburger
Sector
Games, puzzles, educational entertainment
Period
November – December 2023
Role
Freelance Email Marketing & Copywriting Consultant
Overview
Between November and December 2023, I worked as a freelance consultant with Ravensburger, a leading international company in educational entertainment, board games, puzzles, and children's products.
The collaboration took place during one of the most strategic periods of the year, characterized by Black Friday campaigns and the Christmas holidays, supporting the marketing team with email marketing and product promotion activities.
I worked directly with the Brand and Digital Marketing Manager for Italy, Spain, and Portugal, contributing to the creation of high-impact content in a dynamic and highly operational context.
The challenge
End-of-year campaigns represent the retail sector's peak commercial exposure and require speed of execution, attention to detail, and full consistency with brand positioning.
The goal: to develop effective and engaging communications that showcase products at peak consumer interest, while meeting tight deadlines and high quality standards.
My role
I supported the marketing team in email marketing activities aimed at the Italian market, working closely with the internal team.
- Copywriting for newsletters and email campaigns
- 10 promotional newsletters in 8 weeks
- Definition of promotional content
- Newsletter structure and layout design
- Adapting messages to seasonal campaigns
- Operational coordination with the marketing team
- Influencer marketing support
- Check consistency with brand guidelines
The actions implemented
During my collaboration, I contributed to the planning and implementation of communications for the main end-of-year promotional campaigns.
- Development of conversion-oriented content for newsletters
- Enhance products and offers through clear and engaging copy
- Email layout design to improve readability and communication effectiveness
- Adapting the tone of voice and messages to the different targets and moments of the campaign
- Support product promotion through influencer marketing activities
- Collaboration with internal team to ensure speed, accuracy and strategic alignment
Results
10
promotional newsletters in 8 weeks
2
strategic campaigns: Black Friday & Christmas
3
coordinated markets: IT, ES, PT
- Support the marketing team during Black Friday and Christmas
- Business continuity in a high-pressure phase
- Content consistent with the brand identity
- Meeting rapid timelines and evolving priorities
- Optimizing coordination between email and influencer marketing
This experience has confirmed my ability to quickly integrate into structured corporate environments, collaborating effectively with senior stakeholders, and maintaining high quality standards even in complex situations.
Some project details have been omitted or generalized in compliance with confidentiality agreements.
Demonstrated skills
Email marketing
Copywriting
Content strategy
Campaign management
Influencer marketing
Omnichannel communication
Priority Management
Cross-functional collaboration
Work organization
Problem solving
Adaptability
Working under pressure
“
Elisa is a precise, punctual, and knowledgeable professional. She is capable of working under pressure during intense periods like the one we worked together in. She also adapts quickly to even the most complex business contexts and needs.
Daniela Pintabona
Brand and Digital Marketing Manager Italy, Spain and Portugal — Ravensburger
(public reference on LinkedIn)
What I bring to my clients today
This experience allowed me to consolidate my ability to develop effective communications even in international contexts characterized by highly organizational complexity and tight deadlines.
Today, I help companies and professionals transform business objectives into clear, coherent, and results-oriented messages, combining strategic vision, attention to detail, and speed of execution.