Projects and transformations
The value of my work takes shape in the change I bring about.
Case studies, projects, and change paths developed through strategic communication, awareness, and a systemic understanding of dynamics.
“"My talent is seeing dynamics for what they are. My job is to make them transformable."”
Selected case studies
The value of my work, in the results.
Marketing, SEO and content strategy
50yet: Building the positioning and communications system of a new platform
For Aerre Partners' 50yet project, I developed an integrated marketing strategy for three different audiences, defining a strategic positioning.
The result: a comprehensive strategic foundation for presenting the platform, making its value clear, and supporting communication with content and measurement criteria.
Social media, editorial plan and advertising
Aerre Partners: Communicating the Evolution of a Fashion & Luxury Goods Company
Between 2021 and 2022, I oversaw the editorial plan and digital presence of Aerre Partners, during a phase of expansion and reorganization of the offering.
The result: communication consistent with the positioning of a company specializing in talent search for the most influential companies in fashion and luxury.
Email marketing and campaigns
Supporting an international brand during times of maximum commercial intensity
For Ravensburger, copywriting, creative content architecture, and newsletters for Black Friday and Christmas campaigns.
Result: effective communications, perfectly aligned with the brand and developed quickly during the peak period.
Leadership and processes
From a scattered group to a path guided by leadership, boundaries and responsibility
A strategic support intervention to identify the real cause of the blockage: the lack of leadership, selection criteria, and a shared direction.
The result: responsible leadership, more goal-oriented teams, higher quality interactions, and a finally sustainable work process.
Marketing, social media and landing pages
Alcova 2024: Communicating Villa Bagatti During Milan Design Week
I curated the landing page and social media communications for Villa Bagatti Valsecchi during Alcova 2024, producing content and interactions during Design Week.
The result: an operational digital presence for an international week that attracted over 90,000 visitors to Alcova 2024.
Social media, PR and cultural communication
ExpoArteItaliana 2015: Building a Digital Presence for a National Cultural Event
For Vittorio Sgarbi's ExpoArteItaliana, on the occasion of EXPO2015 at Villa Bagatti Valsecchi, I managed the event's social media profiles and was part of the local press office.
The result: coordinated communication for an exhibition visited by over 16,000 people, with a Facebook page that reached over 6,170 “likes” in 2015.
Optimization and management
From slow and fragmented operational flows to a more efficient and scalable working system
A strategic intervention to improve internal communications, information gathering, and project management.
Result: reduced operational times, greater team autonomy, improved customer experience, sustainable growth of the customer portfolio.
Why work with me
Direct, profound, concrete.
My goal is not to create dependence on external services, but to help you become more autonomous, clear-headed, and aware.
11+ years
Since 2014, experience in communications, marketing, branding and corporate contexts.
Integrated method
Strategy, consumer psychology, facilitation, and systemic reading.
Orientation towards autonomy
Clear, concrete paths, without turning work into something infinite.
Accelerated interventions
I get to the point, name what isn't working, and build practical steps.
Method
From symptom to cause, from cause to transformation.
1
Observe
I read the dynamics, language, resistances, and blind spots of the context.
2
Individuate
I bring to light the root causes that generate blockages or dispersion.
3
Define
I build a clear, sustainable direction that is consistent with identity and objectives.
4
Accelerate
I transform awareness and strategy into concrete and verifiable actions.
Areas of intervention
What can I help you do to make it easier, more consistent, and more authentic?.
Strategic communication
Branding and storytelling
WordPress websites
Copywriting
Newsletter
Leadership and communication
Organizational well-being
Team and company culture
Awareness and mentoring
change takes shape
Tools and materials born from my experience.
Digital ecosystems
WordPress sites, editorial architectures and navigation paths
Strategies and contents
Positioning, storytelling, newsletters and editorial systems
Maps and decision-making tools
Analysis, operational frameworks and criteria built on the context
Testimonials
The transformation told by those who have been through it.
From impulsive choices to more conscious leadership
For years I kept unsuitable collaborators, while valid people left.
I didn't understand what I was doing wrong.
Elisa helped me to clearly see the dynamics that were holding me back, especially the sense of duty and guilt that was driving my choices.
I've started making different decisions.
Today I have a aligned team. You can feel it in the atmosphere, you can see it in the numbers.
Marco M.
From fear of conflict to finally clear borders
I struggled to express myself, both in personal relationships and at work.
I was always afraid of other people's reactions and ended up conforming.
Elisa helped me see clearly where I was betraying myself and why.
I've started setting boundaries without feeling guilty or having to constantly justify myself.
Relationships have changed, but more importantly, the way I carry myself within them has changed.
Today I feel more solid and much freer.
Sara M.
From confusion to action with greater awareness
I was in a state of total confusion, I didn't know which direction to take.
I thought I had understood many things about myself, but in reality, I was just going in circles.
Working with Elisa was direct and at times difficult because of the truths she showed me, to which I had a lot of resistance.
Your observations are very strong, to the point, and force you to see what you are avoiding.
In my opinion, his work is precisely this: to dissolve the ego. And it's not for everyone.
Immediately after the first consultations I began to move with much more awareness and reality responded immediately.
Matthew S.
From the blog
Related articles, case studies, and analyses.
-
Corporate communication and conflict management
Real Cases and Analysis | Communication and Awareness Condominium Communication and Corporate Communication: What Happens When No One Clarifies Roles, Flows, and Responsibilities? Many daily conflicts arise from unspoken expectations, unassumed responsibilities, and systems that no one has ever built. In this article, condominium communication deserves its own discipline. Condominium communication deserves its own…
Do you want to bring more clarity to your decisions, your communication, or your organization?
Every concrete change begins with the ability to see what today remains invisible.