During Milan Design Week, Alcova 2024 attracted over 90,000 visitors to its two locations in Varedo. The work for Villa Bagatti demonstrates why, during a major event, clarity and operational simplicity are just as important as image.
Communicating a major international event with simple tools: the Alcova 2024 case study Read More »
In 2015, I managed social media, English-language content, and the local press office for ExpoArteItaliana at Villa Bagatti Valsecchi. A true example of cultural communication that simultaneously promoted the event, the location, and the region.
Communicating a Cultural Event | ExpoArteItaliana 2015 Read More »
When a platform targets senior professionals, businesses, and the younger generation, multiplying messages risks fragmenting positioning. The 50yet case study shows how competitor analysis, SEO, copy, FAQs, and posts can become part of the same system and unite diverse audiences through consistent positioning.
Communicating a Platform to Different Audiences: The 50yet Case Read More »
In 2021, Aerre Partners was expanding its structure and services in the Fashion & Luxury Goods sector. Its work on editorial planning, LinkedIn, Instagram, and sponsorships demonstrates the role communication can play during a corporate transformation.
Communicating a Business During Change | Aerre Case Study Read More »
Communal narcissism can hide behind kindness, altruism, and sacrifice. How to recognize when help is also used to gain approval, moral superiority, or control, and ends up creating dependency instead of solving the problem.
Communal narcissism and suicidal empathy Read More »
Empathy and communication don't go hand in hand. Anna perfectly understood other people's wounds, but she continued to walk on eggshells. The turning point came when she stopped using awareness to manage their reactions and started using it to maintain herself.
Empathy and communication: when understanding others isn't enough, awareness is needed. Read More »
Il confine si perde spesso prima ancora della conversazione, quando la paura di deludere prende il posto della scelta. Un metodo in tre fasi per riconoscere l’altro senza abbandonare te stesso, usando un’empatia consapevole.
How to say no with empathy without feeling guilty Read More »
A project nearing a standstill, a divided team, and a manager convinced she must manage difficult people. A real-life case study shows how changing the way we interpret relational dynamics, reestablishing clear boundaries, and assuming responsible leadership can transform the functioning of the entire team.
Responsible leadership and group dynamics Read More »
Il mio lavoro non aveva ancora un nome. Ed è stato meglio così. Ecco perché mi definisco Consulente in comunicazione e consapevolezza. Perché racconta qualcosa del presente. E del nostro futuro.
La calma durante la tempesta Come mantenere lucidità e discernimento nel caos. Leggi un estratto gratuito del libro “La calma durante la tempesta” Prezzo ebook: 6 € Pagamento sicuro tramite Payhip Download immediato dopo l’acquisto Formato ebook e cartaceo Disponibile anche su Amazon Perché ho scritto questo libro Ho scritto questo libro perché negli ultimi
