Stories, cases and scenarios

Analysis of real-life cases developed directly by me or observed phenomena, hypothetical scenarios, and situations inspired by reality to more closely observe communication, relational, professional, and social dynamics. Each article is designed with a specific goal: to help you recognize the mechanisms that influence decisions, relationships, and behaviors, developing greater awareness and critical thinking.

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Corporate communication and conflict management

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Real Cases and Analysis | Communication and Awareness Condominium Communication and Corporate Communication: What Happens When No One Clarifies Roles, Flows, and Responsibilities? Many daily conflicts arise from unspoken expectations, unassumed responsibilities, and systems that no one has ever built. In this article, condominium communication deserves its own discipline. Condominium communication deserves its own […]

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Communication strategy developed by Elisa De Simone for Aerre Partners' 50yet platform

Communicating a Platform to Different Audiences: The 50yet Case

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When a platform targets senior professionals, businesses, and the younger generation, multiplying messages risks fragmenting positioning. The 50yet case study shows how competitor analysis, SEO, copy, FAQs, and posts can become part of the same system and unite diverse audiences through consistent positioning.

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Empathy and communication: when understanding others isn't enough, awareness is needed.

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Empathy and communication don't go hand in hand. Anna perfectly understood other people's wounds, but she continued to walk on eggshells. The turning point came when she stopped using awareness to manage their reactions and started using it to maintain herself.

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