Blog
Communication, awareness and systemic well-being
Analysis, reflections, and tools to better understand what happens within relationships, systems, and language in an increasingly polarized world. This is a space for observation: to name dynamics, recognize automatisms, ask questions, and explore complexity.
Search the blog
-
The most dangerous tool is free: awareness
If you don't think for yourself, someone will think for you (for a fee). The role of critical thinking and awareness in a society that fears them.
-
Communicating a Platform to Different Audiences: The 50yet Case
When a platform targets senior professionals, businesses, and the younger generation, multiplying messages risks fragmenting positioning. The 50yet case study shows how competitor analysis, SEO, copy, FAQs, and posts can become part of the same system and unite diverse audiences through consistent positioning.
-
Communicating a Business During Change | Aerre Case Study
In 2021, Aerre Partners was expanding its structure and services in the Fashion & Luxury Goods sector. Its work on editorial planning, LinkedIn, Instagram, and sponsorships demonstrates the role communication can play during a corporate transformation.
-
Communal narcissism and suicidal empathy
Communal narcissism can hide behind kindness, altruism, and sacrifice. How to recognize when help is also used to gain approval, moral superiority, or control, and ends up creating dependency instead of solving the problem.
-
Empathy and communication: when understanding others isn't enough, awareness is needed.
Empathy and communication don't go hand in hand. Anna perfectly understood other people's wounds, but she continued to walk on eggshells. The turning point came when she stopped using awareness to manage their reactions and started using it to maintain herself.
-
Come dire no con empatia senza sentirsi in colpa
Il confine si perde spesso prima ancora della conversazione, quando la paura di deludere prende il posto della scelta. Un metodo in tre fasi per riconoscere l’altro senza abbandonare te stesso, usando un’empatia consapevole.
-
Responsible leadership and group dynamics
A project nearing a standstill, a divided team, and a manager convinced she must manage difficult people. A real-life case study shows how changing the way we interpret relational dynamics, reestablishing clear boundaries, and assuming responsible leadership can transform the functioning of the entire team.
An independent blog, written and edited entirely by me.
No algorithms to please. Just ideas, questions, and analysis to better understand the complexity of the present.
The author
Elisa de Simone
Strategic Communication and Awareness Consultant and Trainer. I help professionals and organizations communicate with authenticity, consistency, and positive impact.
Do you want to bring this clarity into your context?
We can work together on communication, positioning, content, relationships, and decision-making processes. The starting point is always the same: I'll show you what you can't clearly see today.